Twitch.tv is a live streaming video platform owned by Twitch Interactive, a subsidiary of Amazon.com.[2] Introduced in June 2011 as a spin-off of the general-interest streaming platform Justin.tv, the site primarily focuses on video gaming, including playthroughs of video games, broadcasts of esports competitions, and more recently, creative content. Content on the site can either be viewed live, or viewed via Video on demand.?